FULTON CENTER

FULTON CENTER
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EVNT makes national headlines during Fulton Center grand opening.
EVENT
Fulton Center Grand Opening
LOCATION
New York, NY
DATE
November 2014
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WHAT WE DID
Production
Management
Design
CREDITS
Agency Management & Creative Direction by LeadDog Marketing
SHARE
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MTA was holding a press conference to announce the re-opening of the much-anticipated Fulton Center. They needed the press set to be beautiful, on brand, and match the grandeur of the building itself. EVNT was able to bring to life LeadDog’s design, erecting a backdrop befitting such a momentous event.

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We provided technical design as well as a scenic build of the set. When an inquisitive MTA worker accidentally broke the MTA LED Backlit Acrylic Logo off the set just minutes before the ceremony, our creative director and associate worked to fix the fractured piece in time. A photographer for the New York Times captured the incident, comically misidentifying Rohit as an MTA worker in the newspaper’s feature of the event.

The grand opening went off without a hitch, the initial hiccup notwithstanding; the client was so pleased with the result that they wanted to repurpose the set for the president’s office.

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