JAGUAR

JAGUAR
rule-white
And they say cats don't like water – see how EVNT put a Jaguar in a pool
EVENT
Jaguar Road Rally
LOCATION
Bridgehampton, NY
DATE
July 2014
Jaguar-cars-1
WHAT WE DID
Production
Design
CREDITS
PR by Harrison & Shriftman
Lighting Design by Ionic Design Group
SHARE
Jaguar-pool-1

As a part of their “British Villains” marketing campaign, Jaguar wanted to more intimately promote the F-Type Coupe to top influencers, media and enthusiasts. They first hosted a road rally, allowing guests to drive the exclusive car as a means of becoming entrenched in the brand’s DNA. The day culminated in an exclusive party at The Topping Rose in Bridgehampton, NY. Jaguar stipulated that the cars be positioned for optimal viewing as well as creative branding and photo opportunities. EVNT was challenged to create the perfect stage for the cars plus illuminating, underwater signage of the Jaguar logo.

Jaguar-car-flag
Jaguar-bartender
Jaguar-couch
Jaguar-flowers2

Knowing the ultimate goal was to showcase the vehicles, we designed a set in which the cars were the main attraction. Set atop a custom Platform with Gloss Black Show Floor Finish and Integrated Lighting, the cars stood out brilliantly before a summery Hamptons backdrop. Additionally, we transformed a lap pool into a medium for additional marketing, replete with illuminating underwater signage, a feature raved about by both the client and guests alike.

Jaguar-cars-2
Jaguar-party
Jaguar-cars-3
Jaguar-pool-night
MORE EVENTS
rule-pink
  • LENOVO
    THINKPAD LAUNCH
  • SPARKS
    THE WORLD GOT BIGGER POP UP
  • SHARP
    CONSUMER ELECTRONICS WEEK