REEBOK

REEBOK
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EVNT helps Reebok Inspire at Avon 39
EVENT
Reebok Inspiration Wall
LOCATION
NORTH AMERICA
DATE
April 2014
TheInspired
WHAT WE DID
Production
Design
CREDITS
Creative Direction by LeadDog Marketing Group
SHARE
inspirationnotes

Reebok International is a proud sponsor of the AVON 39 The Walk to End Breast Cancer and in addition to its generous donation, Reebok largely focuses on supporting the Avon Walkers anyway they can. This year they wanted to deeply inspire and motivate through an inspiration wall that would be part of their onsite activation. The goal was to encourage each participant in the AVON 39 Walk to have their picture taken and print two copies of the photo; one for the participant to keep and the other for the participant to hang on the inspiration wall.

“The overall product has had amazing feedback from the consumers. The quality of the product is great & Rohit/ Ashok have done a good job!”

Steven Kozar, Account Management, LeadDog Marketing Group

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EVNT was tasked with helping LeadDog design and fabricate the inspiration wall. We had to make sure that it was durable enough to endure outdoor weather elements and travel across the country to seven cities: San Francisco  Santa Barbara, New York, Houston, Washington DC, Chicago, and Boston. The client also asked that the wall was easy to assemble as it would be set up by volunteers. Our talented shop team has extensive experience with different types of materials and building outdoor structures, so we eagerly accepted the challenge; and in just under 10 days, the shop had created a beautiful wall. Both LeadDog and Reebok were extremely happy with the end result, later reporting back that it is a standout piece at the walks and most of the participants’ favorite activity.

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