SPARKS

SPARKS
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EVNT Ignites Sparks In Philadelphia
EVENT
World Got Bigger Pop Up
LOCATION
Philadelphia, PA
DATE
October 2014
Barclaycard-kiosk
WHAT WE DID
Production
Management
Design
CREDITS
Creative Direction by Sparks Exhibits & Environments Corp
Containment Structure by Boxman Studios
SHARE
Barclaycard-moped

In October 2014, EVNT teamed up with Sparks, a leading brand experience agency, to bring life to a promotion they were doing for Barclay Card. At the time, Barclay Card was looking to strengthen their relationship with US Airways; together, they had launched the US Airways Premier World MasterCard and so they desired an event that would promote both businesses as unique entities in addition to their collaboration.

The theme was travel. A two-day experience held in the new Dilworth Park (adjacent to Philadelphia’s City Hall), the event played host to over 3,500 attendees. EVNT constructed three interactive pop-up cities for guests to explore, each emblematic of a city in Germany. We were assigned to production manage; tech design and scenic build for the activation.

 

Barclaycard-hat
Barclaycard-crowd
Barclaycard-pretzel
Barclaycard-kids

Prior to the event load-in, we were notified of several restrictions we would face since the venue, Dilworth Park was brand new. It bore certain conditions regarding when and how we would be able to install our sets. Ever compliant, our crewmembers worked with the parks representatives to ensure we were able to stay ahead of schedule and, more importantly, never alarm our client.

Both Sparks and Barclay Card were happy and impressed with the end result, prompting them to plan future activations for 2015.

 

Barclaycard-boat
Barclaycard-family
Barclaycard-munich
Barclaycard-balloons

“EVNT was invaluable on this project due to their ability to quickly pull together a strong team who really were an extension of the Sparks team. Despite the tight project timeline, they never said no and delivered on every challenge we gave them, all within budget. Onsite they went above and beyond to ensure every detail was covered, even if it wasn’t in their scope. They hold themselves to the highest quality standards and are a pleasure to work with!” 

Elena Nicolaidis, VP Events

Barclaycard-girls
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