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Sexy Tech for Event Producers: EVNT Presents ROBOTS

EVENT PRODUCERS, TIME TO START CONSIDERING ROBOTS


ROBOTS ARE THE NEAR FUTURE

Jimmy Fallon writes http://www.wired.com/2012/12/ff-robots-are-already-replacing-us/ in Wired Magazine, “The robots are coming. And a lot of people might find this scary – but not me!” While robots taking over the world may have been a fear of the past, Robot’s enhancing our everyday lives looks like the way of the future.

The Daily Mail cites http://www.dailymail.co.uk/sciencetech/article-3560156/Would-date-robot-One-four-claim-looks-like-human.html that in a recent survey of 1,000 British adults http://www.nesta.org.uk/news/tech-me-out-quarter-young-people-would-happily-date-robot, one in four people would consider dating a Robot.

The Daily Beast cites http://www.thedailybeast.com/articles/2014/05/07/poll-finds-1-in-5-people-would-have-sex-with-a-robot.html, pointing out that one in five people would have sex with a robot!

What does this mean for us? Global Event Producers have an amazing new tool at their fingertips: Robots.

ROBOTS CAN MAKE EVENTS MORE HUMAN

Today’s events are full of sensory experiences, mobile interaction, and information overload. While we might believe that the bar is a place for people to take a break and connect on a human level, so often our audiences rush to get their cocktail and move on to the next item on their agenda. Bartenders are often relegated to being speedy drink-pourers instead of the champions of social interaction that they used to be.

Using Robots in this capacity puts the flair back into the bar at the Event. Instead of just waiting for a drink, the bar once again becomes a focal point for engagement, interaction, and conversation. Robotic bartenders serve up the perfect pour in record time and become part of the event’s overall entertainment program.

CROWDSOURCING COCKTAILS

Event Producers can leverage today’s app and social media obsessions to create unique event experiences. Most robotic bartending systems utilize an app for event guests to create, order, and share their cocktails of choice. Robotic bartending systems encourage social sharing around the users favorite spirits and personal specialty recipes. Imagine that the next specialty cocktail at your event can be created organically in real-time by your audience.

CONNECTING AND SHARING THROUGH ROBOT-MADE COCKTAILS

Interested in building a natural connection between your Brand’s CEO and thousands of employees? Program your CEO’s favorite cocktail recipe along with a personal message into the social app which interacts with your Robotic Bartender. By the end of the night, everyone can feel like they got to share a drink with the Boss.

Have a more conservative audience who is too shy to break the ice and start conversation? Let guests start interacting with people they are interested in meeting by requesting a ready-made drink for them at the bar accompanied by a digital “hello”. You could even have their drinks delivered by service robot or drone!

Pre-program personal and signature cocktails into a digital drink menu and get ready to see your guests drink, share, post, and remember your event’s unique Robotic twist on cocktails.

CASE STUDIES

Here are a few of the ways Robots have raised spirits so far:

– The premium level suites at Arlington Park Racecourse in Chicago features Robotic drink kiosks http://www.chicagobusiness.com/article/20150501/BLOGS04/150509992/your-next-drink-at-arlington-park-may-be-served-by-a-robot serving up mint juleps and other fancy cocktails.

– Royal Caribbean features Robotic Bartenders http://www.nydailynews.com/life-style/royal-caribbean-introduces-robot-bartenders-article-1.2015449 on their “Quantum of the Seas”. So many people have been YouTubing, Facebooking, tweeting and otherwise sharing the robot bartender experience on social media that the ship has had to increase WiFi coverage in their “Bionic Bar”.

– At the 2016 OppiKoppi Music Festival, GPS guided drones dropped ice cold beer https://www.youtube.com/watch?v=XGZnouOGc5A via mini parachutes to attendees.

– At Robots Bar and Lounge http://thecreatorsproject.vice.com/blog/robot-bartenders-in-germany-will-make-you-the-perfect-margarita in Ilmenau, Germany, Carl the Robot Bartender mixes up your favorite cocktails.

Work with EVNT to integrate Robotics and more Technology in your next event.

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Sexy Tech for Event Producers: EVNT Presents Smart Tones

PRODUCING TODAY’ S EVENTS

As Event Producers, we’re always looking for effective and engaging ways to communicate with our audiences. In this day and age, Event Producers have an additional challenge: We’re often tasked with engaging our audiences in advance of the actual event, and after the event through event-generated content and social media. The measure of our success now lies in so much more than the day-of entertaining of our guests.

A group of people using cell phone

WHY INTEGRATE MOBILE

Just look around to see that everyone is turning to his or her mobile devices for information, connection, and influence. It’s obvious that engaging with your audience via mobile is a powerful tool, but here are some stats to back up what we already clearly know:

According to a 2015 Pew Research Report, 43% of adults live in a cellphone-only household. 92% of American adults own a cellphone, including the 67% who own a smartphone. As cellphones and smartphones become more widely adopted and play a larger role in people’s daily communications, their owners often treat them like body appendages. Nine-in-ten cellphone owners (90%) say they “frequently” carry their phone with them, while just 6% say they “occasionally” have their phones with them. Just 3% say they only “rarely” have their cellphones with them and 1% of cellphone owners say they “never” have their phone with them.

USA Today proclaims that 90% of Millennials consider their mobile devices to be a central part of their every day life, and 84% of the general population agrees.

As Event Producers, how do we use this to enhance our audience experience? Watch EVNT’s Sexy Tech Video below to start exploring:

ENHANCING EVENTS WITH SMART TONES

Communicating with your event audience through their mobile device is obviously not a new idea. Whether sending targeted messages through iBeacon technology, or implementing NFC and RFID mobile integration, or creating sharable photo opportunities via Instagram and Snapchat, mobile engagement at events has been on the rise. However, jammed cell service and slow networks at large events, and the proximity of your audience to a piece of physical hardware create major limitations.

Smart Tone Technology takes mobile interaction to a whole different level. Smart Tone tech isn’t bound by hardware, internet, or proximity. As crazy as it might seem, your messaging and content is sent to mobile devices over high frequency sound waves. Anywhere you have a speaker that is generating sound, you can send direct and interactive content to your audience. This could be through your event’s existing speaker system, through the laptop speakers of someone who is watching your event live stream at home, or through a television or car stereo system where your content is playing. So in other words, once someone has your event app on their mobile device, you can interact with them anytime, anywhere.

Imagine sending perfectly timed teaser mobile messages to your potential audience all around the globe prior to an event, providing programming updates, directional messages, and second-screen content to people during your event, and creating pop-up mobile interactions and behind-the-scenes experiences with people all over the internet when they are watching your post-event content. The possibilities are endless.

SMART TONES IN PRACTICE

– Smart Tone Recognition software can be easily integrated into existing or new apps on mobile devices. When users download or update your event or company app, they provide permission for the app to use the devices built in microphone.

– Since sound is the conduit, there’s no need for internet or cell signal, which means you can even send content in airplane mode.

– Instead of investing in hardware, you only pay for smart tone technology when your audience engages with it.

– Up to 3MB of data can be sent through a Smart Tone, meaning you can send real-time messages, photos, and light videos to your audience.

– Larger videos can be pre-programmed into your event app and can be triggered via a Smart Tone to play at the time and place of your choosing.

<> at HMV Hammersmith Apollo on June 24, 2012 in London, United Kingdom.

CASE STUDIES

Here are a few of the ways Smart Tones have been put to use so far:

– Swedish House Mafia used Smart Tones to send their live audience a custom light-show, which synced to the stage show during their performance.

– Made in America Festival used Smart Tones to provide exclusive content, targeted promotions, directional messages and real-time performance updates to guests.

– The Discovery Channel created an interactive trivia app using smart tones embedded in broadcasts of “Mythbusters”, which allowed users to engage with episodes in real time while watching the show.

EVNT is an authorized partner of LISNR, the leader in Smart Tone technology used to enhance event experiences everywhere.

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August 2015 Newsletter

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July 2015 Newsletter

Featuring event highlights, creative tips, and a chance to win breakfast for you and a co-worker! Just print, complete, and return the word search to info@myevnt.com for a chance to win!

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Summer Happy Hour

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Red, White, and Booze


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Why having a personal hobby is mandatory to work for EVNT

When we were asked to design the set for the Jaguar Road Rally, we did not foresee Associate Creative Director, Colin, submerged in a pool on load-in day with the eponymous cat.

But that’s what happened, so to speak.

 

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During our initial site visit we discovered an opportunity for additional marketing for the brand…at the bottom of the pool.

The location of the event, the Topping Rose House, boasted a lap pool in the area where guests were to be entertained. The idea was to leverage what was ostensibly dead space by creating illuminating signage of the Jaguar logo to be installed underwater.

Each signage was made out of a sheet of acrylic, approximately 4 to 5 feet in width. The installation called for incredible precision, as the material was quite fragile and needed to somehow be submerged in the bottom of the pool. There was considerable concern regarding such a task. How could we ensure that the acrylic wouldn’t crack?

 

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Thanks to ACD Colin, a certified rescue and recovery diver, we were able to secure the precarious signage without a hitch. Once in the pool he channeled his previous training, holding his breath for extended periods of time while securing the signage to the pool floor, all the while maintaining his buoyancy so as not to float to the top.

colin water2It was a tale of mythic proportions, a sight to behold: Colin and the Jaguar.

We have always encouraged the extracurricular activities of our team; hobbies unearth additional skill sets that can be applied on the job. In hindsight, we would have preferred Colin to be decked out in scuba gear, at least for our scrapbook, but his stunt that day was impressive nonetheless.

When asked for comment, Colin confirmed the installation went “quite swimmingly.”

 

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Desperation is the mother of invention: 100,000 track points in 10 days

When tasked with creating an installation comprised of over one hundred thousand track points for Lenovo (a nod to the brand’s celebrated ThinkPad technology), we ran into one large problem. Our vendors confirmed that such a project would take, on average, 80 days to produce. By the time we were officially awarded the gig, there were only 10 days prior to shipping.

With the countdown clock ticking, we had no choice but to put our heads together to come up with an alternative—and fast.

Rohit & Colin, our Creative Director & Associate, grew frantic trying to come up with a solution. During one laborious late night, Colin had resolved to construct a display of faux-think pads comprised entirely of red M&Ms…and then Legos. The group morale level was high when Colin identified a fish tank company from the Animal Planet TV show, “Tank’d” which specialized in customized acrylic tubes. Only to be depleted upon hearing that the company would not be able to provide any builds within our time constraints.

There were only a few days until we needed to ship and we were at a standstill.

As it turns out, our expertise in various materials trumped any batty 3am brainstorms. After placing their final futile calls to plastic manufacturers in India & Australia, Rohit & Colin began to volley a few alternative materials off one another. One after the next until they reached the same conclusion: Styrofoam.

 

 

They were able to simulate the appearance of a hundred thousand track points, in mere days, by using custom colored Styrofoam and red internal lighting with a result praised by the client.

It is with this same steadfast, never-say-die attitude, that we approach all of our events. We may not have needed to source a hundred thousand red M&M’s this time around but rest assured, we would never shy away from such a challenge.

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EVNT honored to give back to NYC during Fulton Center reopening

Since the launch of our company, we’ve developed a strong partnership with LeadDog Marketing, an alliance based upon a high trust level. So when the opportunity to produce the event for the unveiling of the new Fulton Center presented itself, they looked to us to make it happen. And we are truly honored.

 

 

As a New York based company, we take pride in our city, its vibrancy, its resilience. So when we were asked to produce the event for the unveiling of the new Fulton Center in lower Manhattan, we humbly and resolutely accepted.

The day of the event, an MTA worker inadvertently touched one of the signs, causing it to fall. Rohit & Colin managed to save the day with just minutes to spare, all captured on film by The New York Times. True to form, a potential setback blossomed into a boon, this time in the form of free publicity!

In all seriousness, we were so honored to be a part of such a momentous event. This project meant a lot to us personally.

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There will be mud: Erecting a sponsor village in the eye of the storm

We must admit, when it first dawned on us that we would be producing a sponsor village for an eight-city national tour for Oprah, a few concerns came to mind. Would we be able to complete fabrication in time? Would our crew get along for the entire ten weeks? Would Oprah like us?

While we certainly couldn’t predict the last one, we did everything in our power to ensure we had a successful tour. Dependable and efficient builders? Check. A talented, animated crew? Check. Come September, with each crew member heading for the airport and a fleet of production trucks heading south from our warehouse in Buffalo, we were ready.

What we didn’t account for? Mud.

 

 

And lots of it. The first leg of our tour coincided with a hurricane. As our crew and deliverables touched down in Atlanta so too did a torrent of rain. And wind. And lightning. We had excelled in the pre-production within an unprecedented 5-week timeframe but, as it would turn out, that was the easy part. Now we had to erect a village in the eye of a hurricane. Admittedly, we had our doubts. You can’t build a castle on quicksand so how can you build a village in mud? But our crew was determined and unwavering. They laughed, they bonded and, what do you know, they triumphantly assembled 120 wall panels, placed over 250 pieces of furniture, hung 200 pictures & 500lbs chandeliers, put up a video wall and ran power throughout the entire village plus SO much more and all before opening day.

 

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We learned a lesson during that load-in which was invaluable not only for the remaining stops on the tour, but for our ethos as a company. Always stay positive. For even when you dot every i and cross every t, you can’t always plan for a rainy day.

We just may have come up with Oprah’s new book.

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