We must admit, when it first dawned on us that we would be producing a sponsor village for an eight-city national tour for Oprah, a few concerns came to mind. Would we be able to complete fabrication in time? Would our crew get along for the entire ten weeks? Would Oprah like us?

While we certainly couldn’t predict the last one, we did everything in our power to ensure we had a successful tour. Dependable and efficient builders? Check. A talented, animated crew? Check. Come September, with each crew member heading for the airport and a fleet of production trucks heading south from our warehouse in Buffalo, we were ready.

What we didn’t account for? Mud.



And lots of it. The first leg of our tour coincided with a hurricane. As our crew and deliverables touched down in Atlanta so too did a torrent of rain. And wind. And lightning. We had excelled in the pre-production within an unprecedented 5-week timeframe but, as it would turn out, that was the easy part. Now we had to erect a village in the eye of a hurricane. Admittedly, we had our doubts. You can’t build a castle on quicksand so how can you build a village in mud? But our crew was determined and unwavering. They laughed, they bonded and, what do you know, they triumphantly assembled 120 wall panels, placed over 250 pieces of furniture, hung 200 pictures & 500lbs chandeliers, put up a video wall and ran power throughout the entire village plus SO much more and all before opening day.




We learned a lesson during that load-in which was invaluable not only for the remaining stops on the tour, but for our ethos as a company. Always stay positive. For even when you dot every i and cross every t, you can’t always plan for a rainy day.

We just may have come up with Oprah’s new book.