PRODUCING TODAY’ S EVENTS

As Event Producers, we’re always looking for effective and engaging ways to communicate with our audiences. In this day and age, Event Producers have an additional challenge: We’re often tasked with engaging our audiences in advance of the actual event, and after the event through event-generated content and social media. The measure of our success now lies in so much more than the day-of entertaining of our guests.

A group of people using cell phone

WHY INTEGRATE MOBILE

Just look around to see that everyone is turning to his or her mobile devices for information, connection, and influence. It’s obvious that engaging with your audience via mobile is a powerful tool, but here are some stats to back up what we already clearly know:

According to a 2015 Pew Research Report, 43% of adults live in a cellphone-only household. 92% of American adults own a cellphone, including the 67% who own a smartphone. As cellphones and smartphones become more widely adopted and play a larger role in people’s daily communications, their owners often treat them like body appendages. Nine-in-ten cellphone owners (90%) say they “frequently” carry their phone with them, while just 6% say they “occasionally” have their phones with them. Just 3% say they only “rarely” have their cellphones with them and 1% of cellphone owners say they “never” have their phone with them.

USA Today proclaims that 90% of Millennials consider their mobile devices to be a central part of their every day life, and 84% of the general population agrees.

As Event Producers, how do we use this to enhance our audience experience? Watch EVNT’s Sexy Tech Video below to start exploring:

ENHANCING EVENTS WITH SMART TONES

Communicating with your event audience through their mobile device is obviously not a new idea. Whether sending targeted messages through iBeacon technology, or implementing NFC and RFID mobile integration, or creating sharable photo opportunities via Instagram and Snapchat, mobile engagement at events has been on the rise. However, jammed cell service and slow networks at large events, and the proximity of your audience to a piece of physical hardware create major limitations.

Smart Tone Technology takes mobile interaction to a whole different level. Smart Tone tech isn’t bound by hardware, internet, or proximity. As crazy as it might seem, your messaging and content is sent to mobile devices over high frequency sound waves. Anywhere you have a speaker that is generating sound, you can send direct and interactive content to your audience. This could be through your event’s existing speaker system, through the laptop speakers of someone who is watching your event live stream at home, or through a television or car stereo system where your content is playing. So in other words, once someone has your event app on their mobile device, you can interact with them anytime, anywhere.

Imagine sending perfectly timed teaser mobile messages to your potential audience all around the globe prior to an event, providing programming updates, directional messages, and second-screen content to people during your event, and creating pop-up mobile interactions and behind-the-scenes experiences with people all over the internet when they are watching your post-event content. The possibilities are endless.

SMART TONES IN PRACTICE

– Smart Tone Recognition software can be easily integrated into existing or new apps on mobile devices. When users download or update your event or company app, they provide permission for the app to use the devices built in microphone.

– Since sound is the conduit, there’s no need for internet or cell signal, which means you can even send content in airplane mode.

– Instead of investing in hardware, you only pay for smart tone technology when your audience engages with it.

– Up to 3MB of data can be sent through a Smart Tone, meaning you can send real-time messages, photos, and light videos to your audience.

– Larger videos can be pre-programmed into your event app and can be triggered via a Smart Tone to play at the time and place of your choosing.

<> at HMV Hammersmith Apollo on June 24, 2012 in London, United Kingdom.

CASE STUDIES

Here are a few of the ways Smart Tones have been put to use so far:

– Swedish House Mafia used Smart Tones to send their live audience a custom light-show, which synced to the stage show during their performance.

– Made in America Festival used Smart Tones to provide exclusive content, targeted promotions, directional messages and real-time performance updates to guests.

– The Discovery Channel created an interactive trivia app using smart tones embedded in broadcasts of “Mythbusters”, which allowed users to engage with episodes in real time while watching the show.

EVNT is an authorized partner of LISNR, the leader in Smart Tone technology used to enhance event experiences everywhere.