When we were asked to design the set for the Jaguar Road Rally, we did not foresee Associate Creative Director, Colin, submerged in a pool on load-in day with the eponymous cat.

But that’s what happened, so to speak.



During our initial site visit we discovered an opportunity for additional marketing for the brand…at the bottom of the pool.

The location of the event, the Topping Rose House, boasted a lap pool in the area where guests were to be entertained. The idea was to leverage what was ostensibly dead space by creating illuminating signage of the Jaguar logo to be installed underwater.

Each signage was made out of a sheet of acrylic, approximately 4 to 5 feet in width. The installation called for incredible precision, as the material was quite fragile and needed to somehow be submerged in the bottom of the pool. There was considerable concern regarding such a task. How could we ensure that the acrylic wouldn’t crack?


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Thanks to ACD Colin, a certified rescue and recovery diver, we were able to secure the precarious signage without a hitch. Once in the pool he channeled his previous training, holding his breath for extended periods of time while securing the signage to the pool floor, all the while maintaining his buoyancy so as not to float to the top.

colin water2It was a tale of mythic proportions, a sight to behold: Colin and the Jaguar.

We have always encouraged the extracurricular activities of our team; hobbies unearth additional skill sets that can be applied on the job. In hindsight, we would have preferred Colin to be decked out in scuba gear, at least for our scrapbook, but his stunt that day was impressive nonetheless.

When asked for comment, Colin confirmed the installation went “quite swimmingly.”


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